The Classic American

Country Store—Is Still Here!

Charles Kuralt considered the sagging, scenic 1882 Mast General Store in Valle Crucis a true destination among the nation’s general stores. You’ll agree.

The historical atmosphere is unforgettable, and so is the shopping. This rural emporium that once carried “everything from cradles to caskets” is a trove of Americana and unusual merchandise. There’s a branch of Mast in downtown Boone that equally embodies the early marketing message—“If you can’t buy it here, you don’t need it.” At Mast General Store, you'lll find everything from fine candy (presented in huge barrels for easy pickin’) to practical, essential products, including great outdoor gear and casual clothing.